Why LinkedIn is Important for your Business

If you’re doing business, LINKEDIN is an essential place to be. Let's go one step further and say it is also essential to have a LinkedIn Company Page, not just a personal profile, and for you to have a clear strategy on how to manage and grow that page.

LinkedIn is the largest professional platform in the world with 900M members and 12.7M in Australia alone. And there are over 69M companies on the platform (source - LinkedIn).

77% of content marketers say LinkedIn produces the best organic results and companies with a complete and active Company Page get 11 times more clicks.

LinkedIn is a powerful tool for brand building and lead generation for both service and product businesses. The company page is where you can keep your clients, potential clients and employees informed.

LinkedIn enables you to reach your key target market, attain new leads and contacts and promote your business. Consider LinkedIn just one more place where the public can learn a little more aboout you, your team and what you are currently doing. Creating a page on LinkedIn is also best practice for good SEO. Having an official presence here will help you pop up in search results.

Unfortunately so many small to medium sized businesses create their official company page and then neglect it for one reason or another. Chances are, YOUR business already has a company page but you don’t update the profile regularly, you’re not excited about the content on it, and you aren’t seeing any follower growth.

I won't begin to tell you it's easy, but then anything that is important usually isn't. That's where we come in. SmartVisory can assist you in managing your page to ensure you remain active and reap all the benefits mentioned within.

To finalise, LinkedIn is 277% more effective than Facebook at generating leads, but it takes time and commitment to the process.

Reach out if you would like to have an initial discussion about your Company Page - simone@smartvisory.com.au